For Sustainable Brand Growth
RAM (Research into Aspirations and Motivations)
Identifies the most profitable consumer segments and detects the key marketing mix elements to optimize their acquisition.
BEAM (Brand Equity and Affinity Measurement)
Identifies the most powerful consumer wants that are in scarce supply on the market and points out what are those that need to be addressed to drive brand growth.
For Topical Problem Solving
IDP (Ideal Path Detector)
Shows the brand what path will bring it closer to the ideal the consumer is aspiring to.
MGI (Market Gap Identifier)
Finds out unmet consumer demands for a category and points out to the opportunities arising from addressing them.
For Thorough Consumer Understanding
Semiotics allow to decode the meaning of words and images to ensure a more impactful communication.