Advanced Solutions


For Sustainable Brand Growth


RAM (Research into Aspirations and Motivations)

Identifies the most profitable consumer segments and detects the key marketing mix elements to optimize their acquisition.

Read More

BEAM (Brand Equity and Affinity Measurement)

Identifies the most powerful consumer wants that are in scarce supply on the market and points out what are those that need to be addressed to drive brand growth.

Read More

ICOM (Integrated Communication Measurement)

Identifies the optimal communication mix to drive shares and maximize return on investment

Read More


For Topical Problem Solving

Ideal Path Detector

IDP (Ideal Path Detector)

Shows the brand what path will bring it closer to the ideal the consumer is aspiring to.

Read More

MGI (Market Gap Identifier)

Finds out unmet consumer demands for a category and points out to the opportunities arising from addressing them.

Read More

IMPACT Analysis

Prioritizes areas of intervention to enhance customer satisfaction

Read More


For Thorough Consumer Understanding


For an unbiased assessment of emotion.

Read More


For an uncontaminated collection of opinions in focus groups.

Read More


Semiotics allow to decode the meaning of words and images to ensure a more impactful communication.

Read More

Reach Studio

For bringing consumers to life.

Read More