MGI(Market Gap Identifier)

MGI (Market Gap Identifier)

  • Use it to discover opportunities that come from unsatisfied wants of a service or a product within the category.

  • Markets gaps generally are more often expressed as key frustrations with the category, MGI looks at the most critical frustrations within a product or a service a and finds out the ones that if addressed are likely to promote brand growth.

  • Works with qualitative samples no less than 50 respondents for qualitative directions, and with quantitative of ideally 300 people but that can go as low as 150 people if concentrating on a key target groups.

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