REACH Director Selim Saad elected BOARD Member of (MSPA)

We take great pride in announcing to you that Selim Saad a Director at REACH has been elected as board member of MSPA, Asia Pacific Chapter (Mystery Shopping Professionals Association) in charge of Communications. The MSPA has as mission to promote and guard the professional rules for conducting Mystery Shopping around the globe. It groups the finest professionals on the subject, and our Director Mr. Selim Saad, in his new position will be specifically looking after the promotion of such rules and standards among clients and practitioners alike.

He will be available for any help or support you may need even if the Mystery Shopping operations are not conducted under the aegis of REACH.

For more information please check https://www.mspa-ap.org/board-of-directors.html

Contact us for any help.

Multiscreen Usage in The MENA Region

Checks usage and exposure to various screens in terms of:

• Number of screens available at home
• Purpose
• Frequency
• Where used
• Simultaneous use (i.e. watch TV and Chat on smartphone)
• Use of one screen that leads to another
• Impact of advertising per screen

Contact us for a short report on the main outcomes of the study.