BEAM (Brand Equity and Affinity Measurement)
- Is a patented system designed by REACH.
- Applied when there is a need to know what benefits the brand should deliver upon to grow its market share.
- BEAM indicates for you how to link your brands to benefits that are in scarce supply but in strong demand by the public.
- Benefits can be of different nature: performance related, user imagery related or usage imagery related.
- REACH has exported BEAM to over 40 countries and has used it over a large number of categories, and it has invariably proven that when a brand links itself to benefits indicated by BEAM, it has grown ostensibly its market share.