Strategic
For Sustainable Brand Growth
ICOM(Integrated Communication Measurement)
Identifies the optimal communication mix to drive shares and maximize return on investment
BEAM(Brand Equity and Affinity Measurement)
Identifies the most powerful consumer wants that are in scarce supply on the market ...
RAM (Research into Arab Motivations)
RAM (Research into Arab Motivations) Identifies the most profitable consumer segments and detects the key marketing ...