IDP (Ideal Path Detector)
- Use it to get your brand closer to the consumers’ desires
- Ideal Path Detector is a procedure that works with small samples of 150 people that represent the brand’s core target to indicate how far or close the brand is from the ideal brand in the minds of consumers and what are the locations of the competition.
Very effective for quick assessment on brand status, it indicates the path that gets the brand closer to the ideal. Can be used qualitatively (no less than 50 people) to get general directions.
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