We, at REACH, are glad to inform you that our colleague Selim Saad has been appointed as the Chairman of MSPA Global. Mr. Saad was the President of the MSPA Asia Pacific chapter in 2022

We, at REACH, are glad to inform you that our colleague Selim Saad has been appointed as the Chairman of MSPA Global. Mr. Saad was the President of the MSPA Asia Pacific chapter in 2022.

“MSPA is the international organization grouping the Mystery Shopping Professionals around the  world. It stands for Mystery Shopping Professionals Association. It is dedicated to providing Common Codes of Professional Standards and Ethical Conduct and Delivery of High-Quality Mystery Shopping Exercises Around the World.”

We rejoice at his nomination and remain confident that he will promote the achievement of reliable and valid Mystery shopping exercises for all clients worldwide.

For more information check the MSPA Global website, https://mspa-global.org/

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Multiscreen Usage in The MENA Region

Checks usage and exposure to various screens in terms of:

• Number of screens available at home
• Purpose
• Frequency
• Where used
• Simultaneous use (i.e. watch TV and Chat on smartphone)
• Use of one screen that leads to another
• Impact of advertising per screen

Contact us for a short report on the main outcomes of the study.